I have a friend who gets excited about high powered blenders. We're talking in the $500 range here. That's a serious blender.
Take the Blendtec for example.
Now, I don't think the video is all that funny, but as a demonstration tool for a serious blender, it works. Some people deem blenders in this style to be 'essential' item. Underwear, check, toothbrush, check, $500 blender, check.